How to Be a $200K Freelancer (Session)

Writers freelance for different reasons, and a high income is not necessarily everyone’s priority (although most wouldn’t knock it). But if you’re interested in increasing your freelance income—and hearing how other writers have done it—come listen to this panel of freelance writers spill the beans on how they built their content marketing writing businesses to the point they are earning $200,000/year (and more!). The focus here is on specific, actionable steps that anyone can take to improve their freelance income.

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

Leslie Lang is a B2B technology content marketing writer with a journalism degree who creates deliverables that tell clear, interesting stories about IoT, AI, SaaS, hospitality technology, food technology, travel tech, and telehealth. Her work, which includes white papers, ebooks, case studies, ghostwriting, infographics, articles, and blogs for marketing agencies and brands that include Microsoft, Adobe, and IBM. Her business plan continues to include working with nice people (so her work days are pleasant) and doing excellent work (so they hire her again).

Debbie Abrams Kaplan is a long-time ASJA member who covers supply chain, business, health/medical topics for industry and journalism clients. She writes for niche and start-up businesses, as well as global brands like Mastercard and GE. Debbie is also the ASJA advocacy communications chair combatting ABC-test legislation that threatens independent contractors’ status.

Mary Tindall is the principal of a boutique content marketing agency. She and her team specialize in healthcare and digital health, with a focus on driving thought leadership and supporting the B2B buyer journey. Based in Central Florida, Mary partners with clients throughout the United States.

Kat Tretina is a freelance writer specializing in the fields of personal finance, healthcare and insurance. Her focus is on helping people reduce their debt and boost their incomes. Previously, she worked as a staff writer for Student Loan Hero by LendingTree before transitioning to full-time freelancing in 2018. She’s a certified financial counselor, and is a regulator contributor to The Wall Street Journal’s The Buy Side, Forbes Advisor, Money.com and U.S. News. Kat has a B.A. in English and Communications from Elizabethtown College, and an M.A. in Communications from West Chester University.