Mindy Charski

Business journalist, content writer, and ghostwriter currently covering marketing/adtech, banking, personal finance and small business. ***Content marketing samples available upon request***

info Subjects

General

Business & Finance
Lifestyle
Technology

Specialties

Adtech/Martech; marketing; banking; personal finance; small business

notepad Skills

  • Advertorials
  • Blog posts
  • Case studies
  • Conference coverage
  • Content marketing
  • E-books
  • Feature writing
  • Ghostwriting
  • Profiles
  • Q&A
  • Web copy
  • White papers
  • News
  • Scripts
  • Conference/meeting coverage

notepad Writing Credits

Work has appeared in publications including AARP The Magazine, Bankrate.com, Data Informed, Diversity Woman, EContent, Entrepreneur, Independent Banker, Money, Next Avenue, Photo District News, PDNedu, Popular Photography, Self-Employed, Stacker, The Rotarian, and USNews.com.

I also have extensive experience writing content marketing pieces for national brands including Biogen, Culligan, First Citizens Bank, Thrivent, Waze, KeyBank, Costco, and the U.S. Postal Service. In addition, I create whitepapers aimed at marketers and ghostwrite thought leadership articles for prominent technology firms.

Selected Work

As author, unless indicated otherwise.

The Status of De Novos Going Into 2024

These days, only a small number of bankers are embracing the challenge of the de novo process even as the need for new banks grows. I spoke with executives behind four de novos about their startup journeys and how they are serving their communities.

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6 ways community banks can build a better onboarding experience

The first few weeks of an employee starting a new job are pivotal in terms of how they’ll connect to their new company and their role. I spoke with community bankers about how they have perfected their onboarding processes.

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A career in counterintelligence

Studying at Washington University in St. Louis helped prepare John W. Davis for a 33-year career working for U.S. Army Counterintelligence. As I explore in this profile, Davis spent 12 of those years overseas as a liaison officer, investigator and linguist.

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How the SECURE Act 2.0 affects small businesses

SECURE Act 2.0 impacts small businesses by providing new tools and incentives to benefit both employers and employees. This story shares some key provisions that small business owners should know about

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Tips for Buying a New Car in Today's Market

Buying a new vehicle today takes resourcefulness, patience and flexibility. Healthy doses of luck and digital savvy go a long way, too. This story shares some things buyers should know to prepare for the topsy-turvy road ahead.

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Do I need a will? How it works & what to consider

If you're an adult who owns anything, even if you have minimal assets and no children, you need a will. It's even more important if you have a family. The good news is that creating a will doesn't need to be complicated, and this story offers tips.

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How much Social Security does a divorced spouse get?

Just as marriages and government programs can be complicated, so can navigating Social Security after a marriage ends. This piece explores the rules about divorced spouse benefits and surviving divorced spouse benefits.

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Market your community bank with first-party data

Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.

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MDIs and CDFIs bolster minority-owned businesses

Many community development financial institutions (CDFIs) and minority depository institutions (MDIs) received an influx of capital from the Treasury’s Emergency Capital Investment Program (ECIP). My piece explores how three community banks are putting the money to good use.

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Considering a Roth 401(k)? Here's what you need to know

A Roth 401(k) can help you work toward your retirement savings goals, but it has a different kind of tax advantage than a traditional 401(k). A Roth 401(k) shares its tax advantage with its older cousin from the other side of the family tree, the Roth individual retirement account (IRA).

These accounts play well together—you can use all three to grow your nest egg. First, though, you should explore the ins and outs of a Roth 401(k) and understand how it differs from other retirement plans. 

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Contact Mindy Charski

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