Business journalist, content writer, and ghostwriter currently covering adtech/martech/marketing, banking, personal finance, and small business. ***Content marketing samples available upon request***
Subjects
Adtech/martech/marketing, banking, personal finance, and small business
Skills
Writing Credits
Work has appeared in publications including AARP The Magazine, Bankrate.com, Data Informed, Diversity Woman, EContent, Entrepreneur, Independent Banker, Money, Next Avenue, Photo District News, PDNedu, Popular Photography, Self-Employed, Stacker, The Rotarian, and USNews.com.
I also have extensive experience writing content marketing pieces for national brands including Acquia, Biogen, Culligan, First Citizens Bank, Thrivent, Waze, KeyBank, Costco, and the U.S. Postal Service. In addition, I create whitepapers aimed at marketers and ghostwrite thought leadership articles for prominent technology firms.
As author, unless indicated otherwise.
These days, only a small number of bankers are embracing the challenge of the de novo process even as the need for new banks grows. I spoke with executives behind four de novos about their startup journeys and how they are serving their communities.
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The first few weeks of an employee starting a new job are pivotal in terms of how they’ll connect to their new company and their role. I spoke with community bankers about how they have perfected their onboarding processes.
Studying at Washington University in St. Louis helped prepare John W. Davis for a 33-year career working for U.S. Army Counterintelligence. As I explore in this profile, Davis spent 12 of those years overseas as a liaison officer, investigator and linguist.
Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other communications? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.
Buying a new vehicle today takes resourcefulness, patience and flexibility. Healthy doses of luck and digital savvy go a long way, too. This story shares some things buyers should know to prepare for the topsy-turvy road ahead.
Stearns Bank is fostering trust, financial empowerment, and meaningful relationships with Minnesota’s sizable Hmong community by establishing a branch in HmongTown Marketplace, which is a cultural hub.
Just as marriages and government programs can be complicated, so can navigating Social Security after a marriage ends. This piece explores the rules about divorced spouse benefits and surviving divorced spouse benefits.
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.
Many community development financial institutions (CDFIs) and minority depository institutions (MDIs) received an influx of capital from the Treasury’s Emergency Capital Investment Program (ECIP). My piece explores how three community banks are putting the money to good use.
A Roth 401(k) can help you work toward your retirement savings goals, but it has a different kind of tax advantage than a traditional 401(k). A Roth 401(k) shares its tax advantage with its older cousin from the other side of the family tree, the Roth individual retirement account (IRA).
These accounts play well together—you can use all three to grow your nest egg. First, though, you should explore the ins and outs of a Roth 401(k) and understand how it differs from other retirement plans.
