ASJA Mastermind Sessions

ASJA Mastermind: Leveraging Free Tools from Google to Support Your Freelance Lifestyle

June 19, 2:00 - 4:00 p.m. Eastern 

$35 for ASJA members
$60 for non-members

Space is limited, register today to save your spot.

Did you know that you can use Google to verify a user-generated content video from a scene? Or use Google Trends to come up with story pitches or book topics? All this (and so much more) in a 2-hour webinar with Vix Reitano, a journalist, author, content creator and the Founder + CEO of 6boro (Social + Studios), a creative digital agency. Reitano has managed global, national and local brands for the last 12 years and consulted with small businesses, entrepreneurs and individual thought leaders for the last 15 years. You can connect with Vix ahead of the event at and @vixreitano on Instagram, LinkedIn and Facebook. She is @vixinthecity on Twitter. This mastermind is offered through a partnership with Society of Professional Journalists and Google.

Not able to join us live? Recordings will be available for purchase after the event.

ASJA Mastermind: Facebook as a Journalism Tool

June 25, 2020, 3:00 p.m. - 5:00 p.m. Eastern

ASJA Members: $35
Non-members: $60

Space is limited, register today to save your spot.

Love it or hate it, Facebook is a powerful tool. This Mastermind will teach you how to use Facebook to do background research for stories and pitches, find story sources, and tap into personal networks. Learn about tools like Live, Groups, Video, and Insights, as well as safety features. 

Presenter Carolyn Purcell is an Emmy Award-winning producer and senior executive producer with experience in network, cable and local news and legal journalism. She was most recently director of editorial, programming and operations for Verizon's hyper-local FiOS1 News networks. Carolyn also runs Sweet P Media, a multi-platform content consulting and talent coaching company and teaches at St. John's University, where she champions her students and mentors anyone who asks! Through a partnership with the Society of Professional Journalists and the Facebook Journalism Project, Carolyn  will provide advanced guidance about putting Facebook -- warts and all -- to work for your benefit. 


About the Facebook Journalism Project:
The Facebook Journalism Project was created in January 2017 to ensure that quality news thrives on Facebook. FJP focuses on three pillars: collaborative development of new products; tools and trainings for newsrooms; and tools and trainings for people. For more information, visit: 

About the SPJ Training Program in partnership with the Facebook Journalism Project:
In 2018, Facebook partnered with SPJ to train a network of professionals to teach Facebook Tools for Journalists at conferences, workshops and newsrooms around the country. Facebook and SPJ are committed to creating opportunities for journalists everywhere to learn about the ways Facebook tools can help create and share incredible works of journalism, as well as engaging the public in the stories about their communities. Visit:

About the Society of Professional Journalists:
SPJ promotes the free flow of information vital to informing citizens; works to inspire and educate the next generation of journalists, and fights to protect First Amendment guarantees of freedom of speech and press. Support excellent journalism and fight for your right to know. Become a member, give to the Legal Defense Fund, or give to the Sigma Delta Chi Foundation.

  • A blank piece of paper is God's way of telling us how hard it is to be God.
    – Sidney Sheldon
  • A critic is a man who knows the way but can't drive the car.
    – Kenneth Tynan
  • A good many young writers make the mistake of enclosing a stamped, self–addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor.
    – Ring Lardner
  • A young musician plays scales in his room and only bores his family. A beginning writer, on the other hand, sometimes has the misfortune of getting into print.
    – Marguerite Yourcenar
  • All the words I use in my stories can be found in the dictionary – it's just a matter of arranging them into the right sentences.
    – Somerset Maugham
  • Asking a working writer what he thinks about critics is like asking a lamppost how it feels about dogs.
    – Christopher Hampton
  • Being a writer is like having homework every night for the rest of your life.
    – Lawrence Kasdan
  • Copy from one, it's plagiarism; copy from two, it's research.
    –Wilson Mizner
  • Everywhere I go I'm asked if I think the university stifles writers. My opinion is that they don't stifle enough of them.
    – Flannery O'Connor
  • I just wrote a book, but don't go out and buy it yet, because I don't think it's finished yet.
    – Lawrence Welk
  • I love deadlines. I like the whooshing sound they make as they fly by.
    – Douglas Adams
  • I'm writing a book. I've got the page numbers done.
    – Stephen Wright
  • It took me fifteen years to discover I had no talent for writing, but I couldn't give it up because by that time I was too famous.
    – Robert Benchley
  • It's a damn poor mind that can only think of one way to spell a word.
    – Andrew Jackson
  • Most writers can write books faster than publishers can write checks.
    – Richard Curtis
  • No fathers or mothers think their own children ugly; and this self–deceit is yet stronger with respect to the offspring of the mind.
    – Miguel de Cervantes Saavedra
  • There are three rules for writing the novel. Unfortunately, no one knows what they are.
    –Somerset Maugham
  • Writing a novel is like paddling from Boston to London in a bathtub. Sometimes the damn tub sinks. It's a wonder that most of them don't.
    – Stephen King
  • Writing a novel is like spelunking. You kind of create the right path for yourself. But, boy, are there so many points at which you think, absolutely, I'm going down the wrong hole here.
    – Chang–rae Lee
  • Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.
    –Samuel Johnson