ASJA 2024 Conference Content Marketing Track Shows Successful Writers How to Adapt
The Content Marketing Track of the 2024 ASJA’s online “Conference from Anywhere,” to be held Sept. 24 to 26, offers writers help in navigating changing markets. The publishing industry has seen much volatility in recent years, but there is still plenty of work for writers willing to adapt.
The track offers new ways to think about content, ways to expand your services, and a panel on how to best structure your business in today’s market. Experts share tips and insights on how writers can easily adapt to industry changes and how to pivot to take advantage of new opportunities. Attendees are sure to come away with actionable ways to add new business and potentially break into new markets.
Featuring 7 Informative Panels;
- Working as a content strategist
- Starting your own content agency
- Finding the best structure for your business
- Writing scripts for podcasts and videos
- Speech writing
- New developments in SEO
- Working with a content agency
More Than a Dozen Content Experts
Content marketing track speakers include:
Dorothy Pomerantz, managing editor at Fitch Ink.
Caila Ball-Dionne, a communications professional and content marketing executive who oversees strategy and editorial operations for Masthead Media.
Scott Stransky, founder and content lead at a content development agency that works with B2B tech.
Mary Ellen Slayter, founder of a B2B content marketing agency and publisher of Managing Editor magazine.
Rus Garofalo, founder of an accounting firm that specializes in working with creatives and small businesses.
Linsey Krolik, law professor and legal advisor to businesses of all sizes.
Miranda Marquit, writer and podcaster who specializes in financial and small business topics.
Erin Hallstrom, director of SEO strategy who works with more than 150 journalists across 80 brands to implement SEO best practices.
Maggie Sullivan, director of SEO for technology-specific websites.
Makena Rasmussen, SEO and content strategist at Industry Dive.
Michael Franklin, co-founder and Executive Director of Speechwriters of Color.
Felicity Barber, speechwriter, executive communications coach, and host of a podcast on the art of speechwriting.
Alexandra Frost, founder of an editorial marketing agency that offers brand strategy and content collaboration across multiple platforms.
Amelia Edelman, editor, content strategist and journalist who provides “editorial landscaping” for brands, publications, and nonprofit organizations.
Treasa Edmond, content strategist, consultant, ghostwriter, host of a podcast for business owners and entrepreneurs, and founder of a membership community for content professionals.
The hashtag for the Content Marketing Writing track is #ASJACon24CMW. Use it when you tweet or post on social media about the track (or sessions in it), before and during the conference.
Registration is open to ASJA members and nonmembers. Early bird registration runs through September 4; complete information on rates is here.
Nonmembers who want to save on this year’s conference and register for Client Connections 2024 can apply to become a professional member and, if accepted, save up to $110 compared to nonmember rates. Apply to become a member here.
The three jam-packed days of the virtual conference offer opportunities to hear from prominent speakers and peers during 3 Keynotes, 21 sessions across three tracks (Books, Journalism, and Content Marketing Writing), and new this year, 4 Cross-Track panels. All sessions will be recorded and available to attendees on demand, and for sale to non-attendees later in the summer.
The full schedule is coming soon.
Kimberly Yavorski is a Philadelphia area freelance journalist, content marketing writer, and lifelong learner who will always say yes to some time in the woods or on the water. She is one of the co-chairs of the content marketing track and will moderate the cross-track panel: Can a Facebook Platform Boost Your Career?