Keynote: How to Create Your True Worth!
Speaker: Former ASJA Board Member Damon Brown (@browndamon) helps potential and current entrepreneurs make their mark without sacrificing themselves. He co-founded the popular platonic connection app Cuddlr and led it to acquisition within a year, all while being the primary caretaker of his first newborn. He now guides others through his consulting, his daily Inc.com column, and public speaking on platforms like TED. Damon’s most recent book is “The Ultimate Bite-Sized Entrepreneur: 76 Ways to Boost Time, Productivity & Focus on Your Big Idea,” the latest in his best-selling Bite-Sized Entrepreneur series. Download his free smart business guides today at JoinDamon.me.
Pre-conference Mindfulness for Writers session
Writing, at its best, comes from an act of observing and attending to the mind, recording the observations as artfully and accurately as possible. But observing the mind is something they don't teach in writing programs. Join us for one hour of instruction and guided meditation, aimed specifically at removing blocks and refining those keen powers of attention so necessary for what we do. Begin your conference by setting a mindful tone for the day.
Speaker: Amy Hertz (@amymegahertz), a 30-year student of Tibetan Buddhism, has taught in New York, Houston, Ann Arbor, Nebraska and São Paulo. Editorial and publishing positions include Penguin Random House, HarperCollins, Henry Holt and Huffington Post. Bestsellers: “Universe in a Single Atom and Art of Happiness (The Dalai Lama),” “Eat Right 4 Your Type,” “The Female Brain,” “Kitchen Table Wisdom,” “Anger and No Death,“ “No Fear (Thich Nhat Hanh),” “The Jew in the Lotus” and “The Tibetan Book of Living and Dying.” She has written for O, The Oprah Magazine (Best of O 2007), Glamour, Yoga Journal and Shambhala Sun.
A1 - Breaking into Content Marketing
While many editorial outlets have slashed their supply of well-paying content available to freelancers, an increasing number of brands now offer it in abundance. Find out how to uncover content marketing opportunities, win assignments and keep them coming. Explore the benefits and challenges of working with clients directly and through agencies, plus learn mistakes to avoid so that you can thrive in this potentially lucrative field.
Moderator: Mindy Charski (@MindyCharski) is a Dallas-based freelancer currently covering marketing, digital content, personal finance, small business and photography. An ASJA member since 2014, she has written for a number of consumer, trade and association publications and has extensive experience writing bylined content marketing pieces for national brands and ghostwriting thought leadership articles for technology companies.
Speaker: Christine Parizo (@cparizo) got her start in B2B tech journalism when clouds were something you’d watch on lazy, breezy days. After a stint as a legal assistant and tech specialist, she returned to writing, this time as a B2B tech copywriter and sometime journalist, and joined ASJA in 2017. She writes white papers, case studies and feature articles for clients and keeps her head in a different kind of cloud. When she’s not at her laptop, Christine runs half marathons, works on cross-stitch projects and drinks copious amounts of coffee. She lives in Houston.
Speaker: Jennifer Goforth Gregory (@byJenGregory) is a content marketing writer whose clients include IBM, Adobe, Samsung, Allstate, Costco, Verizon, AT&T, Hewlett Packard Enterprise and Salesforce. She writes a popular blog on content marketing writing The Content Marketing Writer and is working on a book on the topic. Jennifer is also Secretary of ASJA and chair of Membership Growth.
Speaker: Linsey Knerl (@LKnerl) is a native Nebraskan with 10 years' experience as a full-time freelance blogger, author and public speaker. Her experience managing online communities and creating social-worthy marketing resources has earned her digital content contracts with startups across the United States. You can find her work on leading content hubs, including American Express Open Forum, The Christian Science Monitor, TIME and MSN Money and at her portfolio site.
Speaker: Erin Micheletti is the co-founder of Storio Creative, a boutique content marketing agency focused on branded storytelling. Erin got her start in political communication before transitioning to freelance writing and then launching Storio Creative with Suzanne Klein. Today Erin oversees content marketing strategy and program execution for a slew of Fortune 500 companies and startups. When not creating custom content solutions for her clients, you can find Erin adding stamps to her passport, scuba diving or perfecting her secret cheesecake recipe. She holds an M.Sc. in Communication from the London School of Economics and a B.A. from the University of Pennsylvania.
B1 - Client Wrangling: How to Handle Sticky Situations
What happens when you can’t land the source your editor wants and you realize you’re going to miss a deadline? What should you do when a client requests massive revisions and you want to negotiate for more money? Learn how veteran freelancers navigate these and other conversations, plus get an editor’s insights on when to speak up and how to maintain a good rapport without getting pushed around.
Moderator: John Peragine (@johnpwriter) is the author of 14 books, and has ghostwritten over 100 more. His latest book, “Cucamonga Valley Wine: The Lost Empire of American Winemaking” was released in 2017. A member of the National Writers Union (UAW-Local 1981) and the American Society of Journalists and Authors, he has been writing professionally since 2007, after working 13 years as a social worker and over 25 years as a professional musician. He covered the John Edwards trial exclusively for Bloomberg News and The New York Times. John lives with his wife and children in Davenport, Iowa.
Speaker: Wendy Helfenbaum (@wendyhelfenbaum) As an ASJA Board Member who chairs the Client Networking Committee, Wendy oversees the popular members-only programs Client Connections, Virtual Pitch Slam and Virtual Client Connections. Wendy is a Montreal-based freelance journalist and television producer who works with dozens of consumer, custom, online and trade publications, as well as many brands, universities and nonprofits. Freelancing can be a lonely profession, but when writers share their knowledge, tips and strategies, she believes we can all feel more empowered. Armed with insight and confidence, independent writers will be equipped to handle all the negotiations required to freelance successfully, she says.
Speaker: Joanne Cleaver (@jycleaver) is a content strategist and communication consultant who designs and manages large research and editorial projects. Media outreach and media mentions are integral to many of her clients’ success.
Speaker: Jeff Herman (@HermanJeff) is a managing editor at CreditCards.com in Austin. He works with freelance writers, who write stories and blog posts for the site. Herman says the best pieces have an engaging lede, lots of detail and colorful quotes throughout and a memorable ending. He has worked for news websites and newspapers in St. Louis, Indianapolis and Tampa, Florida, and at The New York Times Editing Center in Gainesville, Florida.
Speaker: Joe Beck has been writing for the past 25 years. His latest book is a novel called “Suburban Sins.” He has written hundreds of articles for publications including The Long Islander, LI Pulse, Schools In The Middle, Canadian Grocer Magazine, Military Club and Hospitality News, Supermarket News, and The Hispanic Outlook In Education. His favorites were personality profiles of actor Hector Elizondo and New York mayoral candidate Fernando Ferrer and a concert review of Sweet Georgia Brown at Chesterfields in Huntington Village. Beck has also written and produced five plays, two of which won best new play awards.
A2 - Words that Wow: How to Edit Your Own Writing
Often, we're too close to our own writing to spot its shortcomings, or our inner editor is so critical that we second guess our work. Self-editing skills enable us to see what's working and what's not so we can deliver polished and compelling drafts that engage our audience and keep our readers coming back for more. Learn how to spot typos, smooth out syntax, improve structure and otherwise apply an editor's eye to your own writing.
Moderator: ASJA member Sarah Hackley (@SarahHackley) is the in-house editor for Absolute Love Publishing, the chapter leader for the Austin-area Nonfiction Authors Association, and a regular contributor to Migraine.com, HealthyPlace.com and AtopicDermatitis.net. The author of "Preparing to Fly: Financial Freedom from Domestic Abuse," "Finding Happiness with Migraines: A Do It Yourself Guide" and the poetry chapbook “The Things We Lose,” Sarah also has edited more than a dozen books, including the Amazon category bestseller "Women Will Save the World." Her migraine blog, “The Migraine Chronicles,” has been listed as one of the “Top 50 Migraine Blogs” on the planet.
Speaker: Andrea Eames (@impossiblecat) is a poet and novelist living in Austin after eight years in New Zealand and seventeen in Zimbabwe. She has a BA in English and an MFA in Creative Writing from the University of Canterbury, New Zealand, as well as a post-graduate diploma in Book Publishing from Whitireia Arts College, Wellington. She has released two critically acclaimed novels: “The Cry of the Go-Away Bird” (2011) and “The White Shadow” (2012). Her first poetry collection, “The Making of Stones,” was released in 2016 and her second, “New Monsters,” was released in 2017.
Speaker: Jim Benning (@jimbenning) is the editor in chief of Texas Journey, AAA’s bi-monthly magazine read by more than a million Texans. Previously, he served as deputy travel editor of BBC.com, the global news site seen by more than 60 million people every month. In addition, he co-founded the online travel magazine World Hum, which he led through acquisition by Travel Channel. Jim’s writing has appeared in Outside, Men’s Journal, National Geographic Adventure, The Washington Post and the Los Angeles Times. For stories, he has enrolled in bullfighting school, reported from Fiji during a coup and sat in on editorial meetings with the writers of The Onion.
Speaker: Yasmin Ghahremani (@yazg) is a senior editor at Wise Bread, a personal finance website. She works with freelance writers, who write about credit, debt, investing, careers and frugal living. Previously, she was a managing editor at CreditCards.com in Austin. She has also lived in New York, Atlanta, Hong Kong and Sydney, and has had an extensive career writing for publications and producing television news, both on staff and as a freelancer. Her work has appeared in The New York Times, Time, Asiaweek, CFO, San Antonio Business Journal, Popular Science Australia and many other publications.
B2 - Writer 2.0: Reinventing Yourself
Diversifying your work not only increases your network, but can increase your net worth too. Today, it’s easier and smarter than ever to expand your writing expertise well beyond the confines of the written word. In this panel, we discuss what you need to create new outlets, from side hustles to complete career leaps.
Moderator: Linsey Knerl (@LKnerl) is a native Nebraskan with 10 years' experience as a full-time freelance blogger, author and public speaker. Her experience managing online communities and creating social-worthy marketing resources has earned her digital content contracts with startups across the United States. You can find her work on leading content hubs, including American Express Open Forum, The Christian Science Monitor, TIME and MSN Money and at her portfolio site.
Speaker: Jeannie Ralston (@TribeNext) is the editor and co-founder of NextTribe.com, a web magazine for women 45 plus. Jeannie has written for the New York Times, National Geographic, Life Magazine, Conde Nast Traveler and most women’s magazines. She’s been a contributing editor at Allure, Parenting and Ladies Home Journal. Her memoir, “The Unlikely Lavender Queen,” tells of her journey from Manhattan journalist to rural Texas lavender farmer. Her e-book, “The Mother of All Field Trips,” follows her family during a three-year stint of homeschooling and traveling. Jeannie and her husband live outside of Austin and both her sons attend Texas A&M University.
Speaker: Melissa Massello DuBeau (@MelissaMassello) is a writer, editor, and publishing entrepreneur who reluctantly answers to "Renaissance Woman." Over the last 20 years, she's proudly taken a non-linear career path, combining a traditional journalism background with stints at 11 early stage startups, two that she co-founded, for a front row seat to the revolution happening in media. Melissa has written for The Boston Globe, Fast Company and Apartment Therapy, and was the founder/publisher and Editor in Chief of Shoestring Magazine for a decade. As a pioneer in the sharing economy, she has also contributed to several best-selling books.
Speaker: Joey Held (@josephcurrency) is a writer, voiceover artist, author of "Short Stories for Short Attention Spans" and host of "The Good Stuff and The Noise" podcast. He serves as content and social strategist for INK Communications Co, working with businesses on creating compelling stories and social campaigns. He's written for Paste Magazine, Yahoo, The Huffington Post and Playboy, and has lent his voice to video games, advertisements and corporate educational training videos. He's also a musician, providing guitar, vocals and stage jumps for the band Burning Years.
Speaker: Jason Steele (@SteeleStreet) has been writing about credit cards and travel since 2008 for dozens personal finance websites and mainstream outlets including Credit Karma, US News and The Points Guy. Jason is frequently quoted as an expert on the subject of travel, credit and credit cards. Finally, Jason is the founder of CardCon, the conference for credit and credit card media.
A3 - Heart of the Matter: Boost Your Interview Skills
Some prepare for hours and arrive at an interview with a lengthy list of questions. Others focus on staying in the moment and following the dialogue where it leads. There are as many different interviewing styles as there are interviewers—but we can all learn from the pros’ best practices. We’ll turn the tables on talented writers and editors with print and audio experience and learn their secrets for handling reluctant sources, keeping control of the conversation and leaving the room or call with the most compelling quotes and insights.
Moderator: Cindy Kuzma (@cindykuzma) is a freelance health and fitness writer in Chicago fascinated by exercise science and constantly seeking stories of everyday athletes doing extraordinary things. She’s a contributing editor at Runner’s World magazine and a regular contributor to SELF, Vice and USA Today magazines, among other print and online publications. She collaborated with Dawn Jackson-Blatner, LDN, on her book “The Superfood Swap” (Rux Martin/Houghton Mifflin Harcourt, 2016) and produces the podcast #WeGotGoals for Chicago wellness website aSweatLife.com. She’s been an ASJA member since 2014, moderated panels at four national conferences and co-chaired the 2016 conference in New York.
Speaker: John Peragine (@johnpwriter) is the author of 14 books and has ghostwritten over 100 more. His latest book, “Cucamonga Valley Wine: The Lost Empire of American Winemaking” was released in 2017. A member of the National Writers Union (UAW-Local 1981) and the American Society of Journalists and Authors, he has been writing professionally since 2007, after working 13 years as a social worker and as a professional musician for over 25 years. He covered the John Edwards trial exclusively for Bloomberg News and The New York Times. John lives with his wife and children in Davenport, Iowa.
Speaker: Michael Hall (@michaelhalltexas) graduated from the University of Texas at Austin in 1979 with a degree in government. He wrote for various publications, including Trouser Press, Third Coast Magazine, the Austin American-Statesman and the Austin Chronicle. In 1997 he joined Texas Monthly, where he has won two Texas Gavel Awards from the State Bar of Texas and four Stephen Philbin Awards from the Dallas Bar Association. He was named the CRMA’s Writer of the Year in 2015. Hall is also a musician, and has played in Austin bands such as Wild Seeds, the Setters, the Lollygaggers and the Savage Trip.
Speaker: Jenny Hoff (@jennyhoff) is a Managing Editor for Bankrate, where she oversees the production of video news stories and hosts the personal finance podcast "Charged Up! with Jenny Hoff,” which was included in iTunes New & Noteworthy. She has interviewed Tony Robbins and dozens of other authors and inspirational individuals for the podcast. With 15 years in broadcast news, Jenny's work has taken her across the world, covering conflicts in Afghanistan and Israel. She returned to Austin after spending five years in Germany, where she earned her MBA from the Berlin School of Creative Leadership.
Speaker: Charlotte Huff (@Charlotte_Huff) has specialized in medical reporting for more than two decades, starting her career on staff at several newspapers, including the Las Vegas Review-Journal and the Fort Worth Star-Telegram. Since 2004, she’s written for a mix of consumer and trade publications, including AARP Bulletin, Health Affairs, Kaiser Health News, Mosaic Science, Slate and STAT, among others. Recent assignments include profiling a small West Texas hospital that’s thriving against the odds and shadowing a Houston pediatric surgeon with spina bifida. She’s lived on several time zones, including in Madrid on a journalism Fulbright, and now resides in Fort Worth.
B3 - Freelance Hustle: Keep Your Brand Fresh
The key to a good freelance brand is having strong bonds with your clients, including the agents and editors with whom you work. The key to creating long-term relationships is building bonds of trust that endure over many years. But how do you juggle these relationships to keep your professional brand fresh while you add clients to build a strong business foundation? ASJA President Sherry Beck Paprocki will lead this session involving more than two dozen tips about how to sharpen your freelance image. This session addresses the creative tenacity and organizational skills required to have a successful freelance career.
Speaker: An award-winning journalist, author and editor, Sherry Beck Paprocki (@sherrypaprocki) is ASJA's president and president of R.S. Rock Media, Inc. She is the author of several books, including "Content Marketing: 50 Ways to Tell Your Story" and is co-author of "The Complete Idiot's Guide to Branding Yourself." Paprocki's clients include regional magazines, big business personalities and small business owners.
A4 - First Rodeo: Landing National Clips
Moving from regional to national publications may seem intimidating, but it’s a goal for many writers. How do you catch the attention of national editors? And what if imposter syndrome strikes once you land the assignment? Veteran freelancers share stories from the trenches on how they leveled up to national or even international publications.
Moderator: Lynn Freehill-Maye’s (@LynnMarieFree) journalistic career includes five years editing The Alcalde, the alumni magazine of the University of Texas at Austin. Today she roves the country and world as an independent writer focused largely on travel, food and sustainability. Her work has been published, in print or online, by the New Yorker, the New York Times, the Washington Post, Travel + Leisure, Texas Monthly, Modern Farmer, Islands, Afar, Sierra, Culture, CityLab and beyond.
Speaker: Beth Goulart Monson (@Beth_Goulart) is an Austin-based writer who specializes in food -- especially terroir, that fertile ground where food and place intersect. She grew up in the DC area and Pennsylvania, then studied geography and French language at Penn State and the University of Strasbourg, France. As an intern, then international editions editor at National Geographic Magazine, she learned to be a journalist. Today, she is more than 10 years a proud Texan and a freelancer. She has published stories in National Geographic, the Austin American-Statesman, the Washington Post, Gourmet, Slate, AARP and many other publications.
Speaker: S. Kirk Walsh (@skirkwalsh) is a writer, editor, and teacher living in Austin, Texas. She started out her career at American Express Publishing and then Rolling Stone before working for a number of other publications, including The New Yorker, Self and Entertainment Weekly. During the past fourteen years in Austin, she has worked largely as a freelancer, publishing essays, articles, book reviews, and short fiction online and in print at the following: The New York Times, The New York Times Book Review, The Los Angeles Times, The San Francisco Chronicle, The Boston Globe, Guernica, The Los Angeles Review of Books, The Virginia Quarterly Review and others. Walsh attended the Radcliffe Publishing Course and the creative writing program at NYU. She is at work on a novel.
Speaker: Stirling Kelso (@StirlingKelso) is a travel writer based in Austin. She has contributed to Martha Stewart, Money magazine, Condé Nast Traveler, Food & Wine, Southwest, Austin Way and Endless Vacation, among other publications. Before going freelance, Kelso was an editor at Travel + Leisure in New York for four years, and worked at Fast Company, New York and Texas Monthly. She was also the Digital Editor for Executive Travel magazine. She often travels with her kiddos Thomas and Elizabeth in tow.
Speaker: Dan Solomon (@dansolomon) is an Austin-based reporter who covers the intersection of social issues and sports, pop culture, technology, politics, and more. His work appears regularly in Texas Monthly, Fast Company, and more.
B4 - Bylines and Budgets: How to Thrive Without a Nine to Five
Without a steady paycheck or an employer-sponsored retirement plan, independent writers have to create their own financial stability. Even experienced freelancers get frustrated at times by feast or famine income cycles or get blindsided by an unexpected tax bill. Gain tips from financial experts on dealing with debt, preparing for tax season, saving for retirement and otherwise thriving financially as an independent writer on an often-irregular income.
Moderator: Jodi Helmer (@helmerjodi) is a North Carolina-based freelance journalist and author writing about the intersection of food, farming and business for Modern Farmer, NPR, Civil Eats, National Geographic Traveler, Living the Country Life, Farming Magazine and others. She is currently working on a book, “Protecting Pollinators,” forthcoming from Island Press. When she’s not writing, Jodi teaches classes on the business of freelancing, including 5 Days to $100K. Learn more at jodihelmer.com.
Speaker: Kara Perez (@bravelygo) is a freelance writer and the founder of Bravely, a company that bridges the gap between women and money. Bravely hosts financial literacy events offline, and creates tools online for women to take control of their money. Her writing has been featured on LearnVest, Elite Daily, Rockstar Finance, The Financial Diet, and other publications. She is also the co-host of The Fairer Cents podcast. Kara is based in Austin, Texas and loves hiking and peanut butter.
Speaker: Laura Adams (@LauraAdams) is a personal finance expert and award-winning author of multiple books, including “Money Girl’s Smart Moves to Grow Rich.” She’s been the host of the popular Money Girl Podcast, a top weekly show in iTunes, since 2008. Laura is frequently quoted in the national media and she’s been a guest on every major broadcast news outlet. Millions of readers and listeners benefit from her practical financial advice. Her mission is to empower consumers to live richer lives through her podcasting, speaking, spokesperson, teaching and advocacy work. Laura received an MBA from the University of Florida. She lives in Austin, Texas with her husband.
Speaker: Mari Ramirez is a CPA who has been in public accounting for over 10 years and is owner of a paperless CPA firm in Austin. She wrote a chapter on financial empowerment in “The Better Business Book, Volume 2.” She is currently writing a tax help book for businesses that revolve around real-life situations. Mari has received a bachelor’s and a master’s degree in Accounting and received Humanitarian of The Year award from TAMIU for her efforts to educate students on the political process. She is currently the President of Georgetown Art Works, Treasurer for FLYTE and a CASA volunteer.
Client Connections gives ASJA Professional members a great way to make new connections with people who value the work of professional writers.
Client Connections lets ASJA Professional members meet one-on-one with editors, content managers, literary agents, publishers and others in need of your writing skills. You may find your next best client -- or someone seeking their next best client may find YOU.
Any ASJA Professional member registered to attend the event may participate. For new members, the deadline to apply for Professional membership and be eligible to participate in Client Connections at the Austin conference is December 1, 2017. Please note that ASJA Associate Members are not eligible to participate in Client Connections.
The 9-minute meetings, held face-to-face in a speed-dating format, are determined via a lottery system.
Click here to see the list of who's attending Client Connections in Austin.
Lynne S. Dumas Personal Mentoring Program
$60 additional fee
Trying to break into the magazine market? Need help making a query sing? Want to know how to get your nonfiction book published? Get answers and career advice from a professional writer. For $60, you'll get 30 minutes of face-to-face guidance from an ASJA mentor on the nonfiction writing topic you choose. Space is limited, so sign up early! Appointments will be scheduled Saturday morning. Meet the ASJA Expert Team.
Mentoring can jump-start careers. Here's what mentees from the national conference's mentor program said: "I went to that meeting as a longtime newspaper writer, with no clue how to pitch anything," said ASJA member Laura Beil. "I followed what I learned about query letters and pitching to editors. I just completed a story for the New York Times (which made it onto the front page yesterday!) Reader's Digest query accepted right away."