Technology
Travel
Education
As a B2B technology content marketing writer with a journalism degree, I create deliverables that tell clear, interesting stories about digital transformation, IoT, AI, SaaS, AR/VR, the metaverse, hospitality technology, food technology, banking, and Human Resources. My work includes white papers, ebooks, case studies, ghostwriting, infographics, articles, and blogs for both marketing agencies and brands. My business plan continues to include working with nice people (so my work days are pleasant) and doing excellent work (so they hire me again).
I’ve written for Adobe, Ameritrade, Ancestry.com, Bank of Hawaii, Barclays Investment Bank, Delta Airlines, Epsilon, Google, the Guardian, Healthgrades, Hospitality Technology magazine, Hewlett Packard Enterprise, IBM, Microsoft, NPR’s All Things Considered, Prince Resorts Hawaii, RingCentral, Salesforce, ServiceNow, Skift, and Verizon.
I also write content for college, university, alumni, and secondary school publications and sites.
More about me and my writing at leslielang.com. Please feel free to contact me at leslie@leslielang.com.
Subjects
General
Specialties
Digital transformation, IoT, AI, SaaS, AR/VR, the metaverse, hospitality technology, food technology, banking, and Human Resources.
Skills
- Advertorials
- Annual reports
- Blog posts
- Books
- Brochures
- Case studies
- Content marketing
- Donor communications
- E-books
- Editing
- Essays
- Feature writing
- Ghostwriting
- Infographics
- Profiles
- Q&A
- Social media
- Web copy
- White papers
- Speechwriting
- Articles
- News releases
- News
- Op-Ed
- SEO
Writing Credits
Adobe, Ameritrade, Ancestry.com, Bank of Hawaii, Barclays Investment Bank, Delta Airlines, Epsilon, Google, the Guardian, Healthgrades, Hospitality Technology magazine, Hewlett Packard Enterprise, IBM, Microsoft, NPR’s All Things Considered, Prince Resorts Hawaii, RingCentral, Salesforce, ServiceNow, Skift, and Verizon.
Book Credits
- Mauna Kea, a Guide to Hawaii’s Sacred Mountain (Co-written)
- Exploring Historic Hilo
- What Would Our Kupuna Do? And what we can do for future generations (ghostwritten)
Awards, Honors, Appointments
- First place in the Hawaii Visitor and Convention Bureau’s “Keep It Hawaii” award (print media division).
- Excellence in Journalism award from the Society of Professional Journalists for feature writing/long form.
Selected Work
As author, unless indicated otherwise.
From bricks to clicks: Food retail goes omni-channel
Despite the excitement around new technology and the growth of e-Commerce, Barclays Research analysts believe there are limitations to online’s market share of the fast-moving consumer goods (FMCG) industry, and specifically the food retail sector. Brick and mortar stores must focus on productivity and convenience to generate a true omni-channel experience for customers.
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