LinkedIn for Journalists (Session)

We’ll take a look at how journalists can make the most of their time on LinkedIn – from finding sources to building a following to working with LinkedIn data.

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

Jaren Anderson leads the LinkedIn for Journalists program at LinkedIn, helping journalists get the most out of LinkedIn. Last year the program welcomed more than 8,000 journalists and freelancers into the program.

Gorki De Los Santos is a senior manager on the corporate communications team at LinkedIn leading the team’s work focused on Equity and Inclusion. He’s also a leader in LinkedIn’s Hispanics of LinkedIn Alliance (HOLA) employee resource group. Prior to joining LinkedIn, he led communications efforts at Nielsen and The Coca-Cola Company.