Rate My Website and LinkedIn Profile (Session)

Your LinkedIn profile and personal website are where you showcase your best writing samples, your experience and your multitude of skills. They need to be accessible, appealing and current. In this live interactive panel – an encore performance of the popular session from the May 2022 ASJA conference – we’ll get the inside scoop on what content marketing editors are looking for, invite participants to share their pages and look for opportunities for optimization.

We’ll discuss how to:

• Provide easy entry points for potential clients to quickly find what’s relevant to them
• Make your page SEO friendly with keyword-rich titles
• Maximize all the features that LinkedIn offers (custom URL, endorsements, hashtags, etc.)
• Ensure your photos/graphics add to the value of your page Keep your clip links current and active (no dead links!)
• Solicit recommendations so that your clients can sing your praises for you

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

Kristin Baird Rattini is a versatile freelance writer and editor with three decades of clips for such national publications as National Geographic Books, Discover and American Way. Content marketing, travel and consumer finance have always been part of my editorial mix. Personal profiles are my sweet spot, be they for alumni magazines (Georgia Tech, Notre Dame +24 others), healthcare publications (Dana-Farber Cancer Institute, Yale Cancer Center) or travel magazines (Yachting Magazine’s “Island Icon” column). My experience enables me to quickly turn from new contributor to trusted team member for my clients. www.linkedin.com/in/KristinBairdRattini/

Dahna Chandler, whose first love is writing, is an award-winning finance journalist and banking and wealth industry brand storyteller. She has 25 years’ experience writing about finance for major media outlets including Forbes, Forbes Advisor, Yahoo, Next Avenue, and TODAY. Her editorial content clients have included Northern Trust, eMoney Advisor, Barclays Investment Bank, American Express, Fifth Third Bank Wealth and Asset Management, and New York Life Investments. She writes white papers, case studies, ebooks, and blog posts. Dahna is getting her doctorate in education (Ed.D.) from the University of Southern California. Find her at The Stellar Communicator or on LinkedIn.

Bridget Moore is Director, Editorial, at the NBC News Brand Studio where she has the pleasure of working with the TODAY, NBC News, CNBC and MSNBC brands. As director, she covers pre- and post-sale activity, pitching big ideas to advertisers and producing once sold. Bridget writes and edits stories for digital distribution, ensuring campaigns adhere to NBC News editorial standards and achieve the advertiser’s goals. Prior to NBCU, Bridget was content director at Time Inc.’s The Foundry, working with advertisers in the luxury, travel and spirits categories across brands including Travel + Leisure, Food & Wine, Departures and many others.