Breaking into Six Figures in Unexpected Niches (Session)

It’s no secret that tech, finance and health content marketing writing niches support a six figure freelance income. But it is possible to build a six figure business in a non traditional niche traditionally known as a low paying market and here you’ll learn tips for cultivating a lucrative content marketing income stream in a small niche.

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

Katie Navarra began her writing career exclusively as a journalist in the horse industry. With the goal of breaking six figures she pivoted into content marketing writing four years ago and has surpassed that milestone with a majority of her work coming from the horse and general agriculture industries. She is also a writer in the human resources and education industries. This fall the book Shoeing the Modern Horse, which she co-authored, will be released by Trafalgar Square Publishing.

Alexandra Jones is a writer based in Philadelphia. Her work on food, agriculture, social justice, and sustainability has appeared in outlets like USA Today, Food & Wine, Atlas Obscura, Civil Eats, The Counter, Audubon, and Modern Farmer. She provides editorial services like copywriting and content marketing to clients including small-scale cheesemakers, boutique kitchenware startups, branded content studios, and national corporations. Her first book, Stuff Every Cheese Lover Should Know, was published in 2020.

Janelle Leeson is a biologist turned pet-niche writer. Janelle began writing in 2020 as a passion project for sharing how and where to travel with cats, based on her adventures and hardships traveling with her harness and leashed trained felines. Since then, Janelle has been awarded three certificates of excellence from the Cat Writers’ Association and has found herself in a lucrative career writing about domestic pet behavior and health, first-hand product reviews, and e-commerce roundups.