Breaking Into Multimedia Content Marketing (Session)

How to expand your services by writing beyond the page Have you considered writing content for podcasts, videos, or webinars? We’ll have a panel discussion about what it takes to get started and how to succeed in multimedia content marketing. Moderator Kelly McSweeney will lead a conversation with our panelists: Alex Soto from Contently, Daniel Littlewood from Vox Creative, and Matt Egbert from Blink. In the end, participants will understand: why writers should consider branching out into multimedia content, the types of projects companies hire freelancers for, how writers can boost their skills to ease the transition from text to audio/video, and more.

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

Kelly McSweeney writes video scripts, moderates webinars, and does traditional content marketing such as white papers and articles. She uses accessible language to explain cutting-edge science and emerging technology to her clients’ targeted audiences. Through interviews and creative storytelling, Kelly helps people get excited about complicated concepts like astrophysics, quantum mechanics, and biotechnology. She also coaches youth soccer and enjoys outdoor activities with family and friends.

Alex Soto, the owner of Soto Communications and freelance managing editor and writer, believes that good storytelling is the core of effective content marketing. In his 20-year career as a content and communications professional, he has helped technology, engineering, and science organizations in business and academia translate complex concepts into meaningful multimedia content that general audiences can understand. He takes a hard look at technical details and facts in his work as a managing editor, but his primary aim is to empower writers and contributors and help their content shine a bit brighter. Alex has a master’s degree in corporate communications.

Daniel Littlewood is the executive producer of The Explainer Studio, which sits within Vox Media’s branded content division. His role is to explain everything from the physics of air filtration to the reason we feel high while running, while making it brand-safe and engaging. Before walking that narrow path, he worked as a documentary editor and oral historian. Must like dogs (because he has one).

Matt Egbert is the Director of Accounts for Blink. He has a passion for bringing meaningful opportunities to the creative community by introducing brands and agencies to Blink’s unique production methodology. He brings a mix of tech and branded content experience, on both the creative and business side. At Google, he introduced wearable tech platforms to brands, politicians, and pro athletes – before making the jump to the content studio world.

Cara Chatt is the Community Manager at Skyword, a content marketing company based in Boston. She connects Skyword’s community of freelance creatives (writers, videographers, designers, photographers, etc.) with various opportunities for industry leading brands in the technology, human resources, accounting, finance, medical, education, etc. spaces. She is the go-to point of contact and source of information at Skyword for any freelance community related questions.

Hannah Cheney is the senior managing editor of content marketing at Hilton. She leads projects such as Hilton’s “Off the Menu” Youtube series, and she’s always busy cooking up new multimedia content ideas.