Answers to Your Biggest Content Marketing Client Challenges (Session)

Architecture firms deal with client challenges. So do advertising firms and law firms. Content marketing professionals are no different. In this session, content marketing professionals will give you advice about how to deal with client challenges and share their own stories of overcoming these challenges—advice that can help you attract and, more importantly, retain clients. And we’ll also discuss how to drop a challenging client without rocking the boat (or at least without the boat sinking).

This is a recording of a session originally presented at ASJA’s 2022 Fall Conference.

John Egan is a freelance writer and content marketing strategist in Austin, Texas. He specializes in content focusing on personal finance, real estate, and health and wellness. Among the outlets where John’s work has appeared are CreditCards.com, Bankrate, Forbes Advisor, Experian and U.S. News & World Report. He is former editor in chief of the Austin Business Journal, and a graduate of the University of Kansas and Southern New Hampshire University.

Lisa Weinberger began as a content freelancer and focuses on SEO and content marketing. She helps teams to not work in silos and understand content touches all parts of a business. With a background as a higher education professional and corporate trainer, Lisa uses her taxonomy tactics to have all parties effectively communicate. Lisa can be found at PearlyWrites.com. When she’s not promoting content, she’s posting TikTok videos of her two boxers, Ivy and Zo.

LaToya Irby is a credit expert with over 15 years of experience writing about credit and personal finance, authoring hundreds of articles for publications like myFICO and TheBalance.com (formerly About.com). Widely sought for her credit expertise, she has been quoted in numerous media outlets including USA Today, U.S. News & World Report, Yahoo! Finance, and many others. She has also had her work cited in The Debtors Resistance Operation Manual by Strike Debt, Debt Free for Life by David Bach, and Criminal Law & Procedure for the Paralegal (Fourth Edition). LaToya has appeared as a guest expert on radio shows across the country and has hosted financial seminars both locally and online