Getting Social: Marketing and Branding for Writers ‎

As writers and journalists, we help companies, organizations, and publications market their brands, products, and services. We know how to do it and we like to do it… but why is it sometimes so difficult to market ourselves?!

In an ever-changing digital world with algorithms and search engine optimization, it’s more important than ever to develop an external communications plan that includes social media and digital marketing. In this one-hour webinar, our expert panelists will explore ways that you can enhance your own brand as a writer or journalist. They’ll also share ideas on marketing yourself on social media, developing a brand, implementing unique messaging, and shaping your website. The dynamic and engaging panelists will provide information to help you get more clients, earn more money, and establish yourself as a leader in your field.

Panelists:

Danielle Hughes, More than Words Marketing

As the Chief Personality Officer of More Than Words Marketing, Danielle Hughes helps individuals and institutions to develop their Genuine Personality Brand. This allows you to own and embody your message, feel comfortable expressing it and convey what makes you different from your competition so you can attract the right audience and repel the wrong one.

And while she can’t pull a rabbit out of her hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)

Lisa Mullis, Paraphrase Communications

As a brand strategist and copywriter, Lisa helps service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time, and take home more money. She works with new business owners to get clearly defined brand positioning and the words that win clients—online and in real life. For advanced business owners, she and her team create high-converting marketing funnels that improve profit and predictability within their organizations. Throughout the year, Lisa holds live events on messaging and marketing for service providers and shares actionable ideas through her weekly newsletter. To stay in the loop, join her here: https://www.paraphrasecomm.com/em-signup

Laurel Carpenter, Pearl Consulting, NYC 

In 2018, Laurel left a 20-year career as a social service executive specializing in learning and development to start a branding and writing agency, Pearl Consulting NYC, with her journalist partner Charles. Together, they help solopreneurs and small businesses to find an authentic voice that resonates. Their specialties are brand voice, website copywriting, blogs, and books. When they’re not writing for their clients, they’re out swing dancing somewhere in Manhattan.