Rita Colorito

An award-winning freelance health and wellness journalist, I thrive on turning science-backed information and medical jargon into compelling narratives, engaging service journalism, and original SEO-optimized content. Whenever possible, I tackle medical misinformation. I strive to create content that is accessible, empathetic, and trustworthy. 

I write blogs, feature articles, and medical reference patient-education content for publications and digital media outlets. I also create content marketing writing for health and lifestyle brands, associations, foundations, hospitals, healthcare systems, and healthcare plans. I collaborate with internal and external stakeholders, subject matter experts, and C-suite executives to produce bylined and ghosted copywriting, web content, and thought leadership. I also work through several content agencies, including Contently, Skyword, Manifest Media, and Linkwell Health.

I’m a big-picture thinker who minds the details. Before becoming a fulltime freelance writer, I served as editor of several association magazines and newsletters. I understand how design and story packaging impact the user experience. I enjoy working as part of a team to help clients identify editorial gaps and achieve their communications objectives. I also make sure the service journalism and content I create adhere’s to a client’s editorial style, voice, and values.

Through membership in both ASJA and the Association of Health Care Journalists, I stay up to date on reporting best practices, including evolving language on diversity, equity, and inclusion. 

info Subjects

General

Fitness & Nutrition
Health & Medicine
Lifestyle
Wellness
Science
Travel

Specialties

Behavioral and mental health; business of healthcare; cardiovascular disease and heart health; cancer care and oncology; elder care and caregiving; MedTech and innovations; pharmaceuticals and medication adherence; physician leadership and wellness; preventive care; sleep medicine; and women’s health. And… commercial construction, including industry trends, leadership and project profiles and occupational safety.

notepad Skills

  • Blog posts
  • Conference coverage
  • Content marketing
  • Editing
  • Feature writing
  • Ghostwriting
  • Op-Ed
  • Profiles
  • Q&A
  • Scriptwriting
  • SEO
  • Social media
  • Web copy
  • Conference/meeting coverage
  • News
  • Publication management
  • Speechwriting
  • News releases
  • Ideation
  • Articles
  • Donor communications
  • Essays
  • Advertorials
  • Copywriting
  • Infographics

notepad Writing Credits

Cardinal Health Essential Insights, Chicago Caregiving, Chicago Health, Chicago Parent, Costco Connections, Cleveland Clinic Catalyst, Everyday Health, HealthCentral, HemAware/National Bleeding Disorders Foundation, IWMFWire, Lupus Living, Next Avenue, MedShadow.org, Prevention.com, Silver Sneakers, Targeted Oncology, WebMD, WSMA Reports/Washington State Medical Association, WW.com (Weight Watchers); Building Baltimore Magazine/Associated Builders and Contractors of Greater Baltimore. List of health care clients for ghosted content available upon request.

star Awards, Honors, Appointments

2020 EXCEL Award, Silver (Feature Article, 10,000 or fewer) for Health at Risk, WSMA Reports. Cover story on the health effects of climate change in Washington state and how physicians can respond on behalf of patient and public health.

Selected Work

As author, unless indicated otherwise.

On the Frontlines... of Workplace Violence

What physicians and practices need to know to prevent and respond to threats. Starts on page 6.

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Nuisance Noise

Noise pollution takes a toll on heart health. Learn how to keep your ears — and your heart — safe.

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Gut-Directed Hypnotherapy: Can It Treat Crohn's?

This piece explains whether hypnotherapy is hype or hope for Crohn’s disease--a type of inflammatory bowel disease.

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Mental Health Crisis for Teens

Adolescents in the blood disorders community who have mental health problems often face added barriers to serious behavioral health care. Cover story for Fall/Winter 2022 of HemAware Magazine.

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Straight Talk About Uterine Fibroids

Slideshow that tackles 11 myths about uterine fibroids and provide evidence-based information for women to protect their gyncecological and reproductive health.

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Medication Guessing Game

Cover story on how drug shortages are impacting patient health and how the medical community is coping. Starts on page 9.

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Health Benefits of Creativity

Research on the health benefits of different forms of creativity and practical tips for how to get started or add creative pursuits into your life.

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Better Bleeding Disorders Care Begins With You

A detailed look at the NHF's National Research Blueprint, a new foundation initiative focused on ensuring a patient's lived experiences shape the future of bleeding disorders research and care. (NHF is now known as the National Bleeding Disorders Foundation.)

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Gene Cobb Puts Safety First

Profile of the safety director for a regional construction trade association. How he went from serving time in prison to navigating contractors through COVID-19 and serving as a mentor for the next generation of trades people. Story starts on page 20. 

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Expert Explores the Next Frontier in Endocrine Therapy for Breast Cancer

Endocrine therapy has come a long way as a treatment for breast cancer since tamoxifen ruled the adjuvant therapy landscape in 1989, but much remains unknown about newer therapies and combating endocrine resistant mutations, according to William J. Gradishar MD, at the 2016 Lynn Sage Breast Cancer Symposium.

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