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Pitch Slam: Breaking Into Top Women's Markets
The first half of this panel features assigning editors from the top women’s markets sharing insider tips on breaking in. The second half offers the invaluable opportunity to step up to the mic and run ideas by receptive editors who are eager to discover new talent and happy to offer diplomatic and helpful feedback to those whose pitches miss the mark. Leave armed with specifics, personal connections and perhaps an assignment!
Moderator: Sherry Amatenstein, LCSW is a former editor at Hearst. She is the author of three books, edited the anthology How Does That Make You Feel? True Confessions from Both Sides of the Therapy Couch, and has taught journalism at NYU and New School. She has written for many magazines including The Cut, Good Housekeeping, Marie Claire, Next Tribe, Washington Post, Shondaland and Woman's Day. Her podcast is SHERAPY: Real Therapy with Sherry Amatenstein.
Panelists: Jenny Hollander is the director of content strategy at Marie Claire US, a role that spans across print and digital. Previously, she was at Bustle, where she founded its news and politics section and spent five years developing it.
Lauren Matthews has over 15 years of experience writing and editing beauty, lifestyle, home, and health content for publications including Country Living, Brides, and First for Women. She graduated from NYU with a degree in journalism, and currently oversees digital content strategy for the Women's Lifestyle Group at Hearst, which includes Good Housekeeping, Woman's Day, and Prevention.
Carey Ostergard is the Executive Editor of Woman’s World and First for Women magazines, overseeing inspirational content, real life, celebrity features, psychology, and travel. She’s also the Editor-in-Chief of a brand new inspirational line of Bauer Media special issue magazines. Previously, she helped create, launch and edit Simple Grace magazine, and has worked with National Geographic Adventure and Southwest:The Magazine.
Lesley Jane Seymour is the founder of Covey Club, the new digital and IRL destination for women 40+. Formerly, she was the editor-in-chief of More (where she made history by having then First Lady Michelle Obama guest edit an issue), Marie Claire, Redbook and the teen book YM.
How to Land a Fulbright Scholarship
Are you interested in immersive teaching or research opportunities abroad? If you are an independent journalist, teacher, or research scholar, short-term Fulbright Specialist grants and Fulbright Scholarship awards lasting 3 to 12 months are available in any of 125 countries. In this panel, experienced US Fulbright Scholars will discuss how to assemble a work portfolio and writing a winning proposal that caters to your research and reporting interests. The application deadline for 2021-2022 Fulbright Scholarships is September 15, 2020, so sign up now!
Speakers: Arielle Emmett, Ph.D., is a journalist and Fulbright Scholar specializing in Asia, science, and aviation technology. She conducted research on the Chinese in Africa and taught at Strathmore University Law School in Nairobi on a Fulbright from September 2018- July 2019. Emmett also served as a Fulbright Specialist teaching visual communication and photography in Indonesia in 2015. She has been a member of ASJA since 1986. Her work has appeared in Smithsonian Air & Space magazine, Smithsonian.com, American Journalism Review, Parents, Ms., OMNI Saturday Review, The Philadelphia Inquirer, Boston Globe, Los Angeles Times Book Review, and Caixin (Beijing), among many others.
Avidan Y. Cover is Associate Dean for Academic Affairs, Professor of Law, and Director of the Institute for Global Security Law & Policy at the Case Western Reserve University School of Law, where he teaches doctrinal courses in constitutional law, race and American law, public international law, international humanitarian law and international human rights law. Cover’s scholarship focuses on human rights, civil rights and national security law. He has appeared in numerous news media, including The New York Times, Washington Post, BBC, CNN, MSNBC, CSPAN, FOX News and Court TV. Cover was a Fulbright Scholar from 2018 to 2019 in Nairobi, Kenya where he taught international criminal law and legal theory at Strathmore Law School and researched refugee and security issues.
Ethné Swartz, Ph.D., is Professor of Management and Information Management and a 2018-2019 Fulbright Scholar in South Africa. She joined the Feliciano School of Business from Fairleigh Dickinson’s Silberman College of Business where she was on the faculty from 2000 to 2018, holding the rank of full professor. From 2006 to 2014 she chaired the Marketing and Entrepreneurship Department and then served as an associate dean in the Silberman College of Business. She earned a Ph.D. in in Management from the University of Manchester, Manchester, UK and an MS in Information Systems from Manchester Metropolitan University. A South African native, she holds a B.A. (Hons) in Sociology from Rhodes University, South Africa and a B.A. in Psychology/Sociology from the University of Cape Town, South Africa. Her research and teaching interests include strategic management, entrepreneurship and innovation, management of technology, business continuity and crisis management. Dr. Swartz was a Fulbright Scholar based at Zeppelin University in Germany during the spring of 2014. To read Dr. Swartz's full bio, click here.
Solutions Journalism: For a Better World
Solutions journalism is the practice of rigorous reporting on responses to social problems. In this panel, we will look at what’s going on in the world of solutions journalism. What is being done to train journalists and work with newsrooms to provide more of this type of journalism? How can freelancers get involved? Who should freelancers pitch? And what makes reporting and writing solutions stories different than others?
Moderator: Rhea Wessel is a writer and the founder of the Institute for Thought Leadership. She is finishing up a book called Write Like a Thought Leader, which helps people find, frame and tell the stories that position them as an expert in their niche. Rhea first learned about solutions journalism in a short course on constructive journalism in Amsterdam. Since then, her hopes have been sparked that solutions journalism can make a difference in solving big social, economic and public-health problems. She also hopes it can help make the public dialogue more constructive.
Panelists: Julia Hotz is the Communities Manager at Solutions Journalism Network, where she helps journalists and journalism entrepreneurs around the world advance solutions journalism. She co-hosts Google’s Tell Me Something Good — a daily newscast about what’s working to tackle today’s biggest issues — and has written solutions journalism for The New York Times, VICE, Fast Company, Next City, and more.
Roxanne Patel Shepelavy, executive editor and co-executive director of The Philadelphia Citizen, has been a Philadelphia journalist for more than two decades. She's an award-winning magazine writer whose work in national and regional magazines explored the effects of war; the moral and literal cost of healthcare; kick-ass female athletes; art capers; self-help scams; and a range of women’s and social issues. She now oversees the editorial operations of The Citizen, where she writes and edits stories about solutions to problems in cities. Roxanne is passionate about Philadelphia, a city she loves and worries over in equal measure.
Tina Rosenberg is a Pulitzer Prize-winning journalist and author. She co-authors the Fixes column in The New York Times “Opinionator” section. Her books include "Children of Cain: Violence and the Violent in Latin America," and "The Haunted Land: Facing Europe’s Ghosts After Communism," which won the Pulitzer Prize and National Book Award. She has written for dozens of magazines, including The New Yorker, Rolling Stone, Foreign Policy and The Atlantic. She is the author, most recently, of "Join the Club: How Peer Pressure Can Transform the World."
Ask the Expert: Find a Home for Your Op-Ed/Essay
Bring your essay idea, elevator pitch, or lede for a critique by award-winning essayist and New School writing professor Candy Schulman. She will provide expert guidance on how to develop your piece, whether it should be targeted as an Op-Ed or personal essay, and tips on pitching today’s top markets and editors. Handouts will be distributed.
Speaker: Candy Schulman is an award-winning writer whose personal essays and Op-Eds have appeared in The New York Times, The Washington Post, Longreads, Salon, Glamour, Parents, Travel & Leisure, Next Avenue, AARP, The Writer, and elsewhere, including anthologies. She has received ASJA awards for Best Essay and Best Op-Ed of the Year, and notable honors in annual editions of The Best American Essays. A private writing coach and creative writing professor at The New School in Greenwich Village for 30 years, Candy specializes in teaching workshops in the personal essay, Op-Eds, and memoirs.
How to Break Into Sports-Writing
Is your writing in a rut? Are you ready to reach into new markets? Consider looking within the multi-billion dollar industry of sports. Some of the most important political, economic and societal issues of our time are taking place within sports. I'm not talking about the "scores and stats" kind of sports writing. Sports writer T.C. Cameron will talk about the story behind the game. With a multitude of issues and stories to write about, sports also provides a built-in narrative (active verbs, anyone?) many other writing genres cannot offer.
Speaker: T.C. Cameron - The author of recent titles like Miracle Maples (2019) and Navy Football: Return to Glory (2017), T.C. Cameron is an unabashed fan of the narrative found within sports writing. He was a reporter at the Annapolis Capital-Gazette from 2009-2015 is a three-sport referee, having worked state championship games in football and basketball multiple states, including the basketball and football championships in Washington, D.C. in 2019.
How to Get Published in the New York Times
Come join us for this amazing panel. Learn how to wow your way into The New York Times. This is a rare opportunity to hear directly from a 20-year NYT former editor and long-term contributors who can give you the scoop on what, when, where, and how to pitch this most-coveted outlet. You can expect fun stories about hits and misses while securing tips on how to up your chances for landing NYT bylines. Moderator Dorri Olds will ask panelists how to pitch the right section of the Times. You’ll learn which pitches get a yes, and how to avoid the slush pile. Whether you’re aching to place one piece in the Gray Lady or develop a long-term writing relationship, this is the panel for you.
Dorri Olds is an award-winning freelance writer whose bylines include The New York Times, Marie Claire, Woman's Day, Ravishly, and The Fix. Olds’ creative nonfiction appears in eight book anthologies. Her full-time freelance work includes speaking engagements: podcasts, radio, TV (Dr. Drew, CBS, ABC, NY1). Olds teaches time-saving tips for pitching, writing, editing, branding and social media, and served as Co-Chair for ASJA’s 2018 conference.
Trish Hall is a writer and journalist who worked for The New York Times for more than two decades. She initially joined the paper as a food reporter and eventually oversaw all the feature sections as a member of the masthead. She also served as the op-ed editor and expanded the reach and nature of digital offerings, winning an Emmy for an Op Doc produced by her team. She also created the Sunday Review, which since its inception has been one of the most popular sections at the Times. Her book for Norton, WRITING TO PERSUADE: How to Bring People Over to Your Side, was published in paperback in June 2020 and in hardcover June 2019. @trishphall
Caitlin Kelly has published more than 100 stories in The New York Times and has worked with over a dozen NYT editors. Her articles are in real estate, homes, travel, culture, special sections, regional editions, business and sports. Her work can also be found in Washington Post, The Wall Street Journal, Smithsonian, Marie Claire, Town & Country, and Glamour. Kelly is a National Magazine Award-winning freelance writer and winner of five journalism fellowships. She's a former reporter for three major dailies including the New York Daily News. Additionally, she’s a former journalism professor at New York University. @CaitlinKellyNYC
Randi Hutter Epstein, MD, MPH is a lecturer at Yale, Writer in Residence at Yale School of Medicine and Adjunct Professor at Columbia University Graduate School of Journalism. She has published features and essays over 40 times in The New York Times. Her additional bylines include New York Magazine, Washington Post, Los Angeles Times, Daily Beast, Slate, and Psychology Today. Her most recent book is AROUSED: The History of Hormones and How They Control Just About Everything. @randihepstein
Creating Connection With Diverse Audiences: Key Considerations
As writers, we seek to develop and share stories that are well-reported, accurate, and engaging. To do this, we should know when stories are indeed ours to write, how to connect with sources who are reflective of the landscape, which terms to use (and avoid) to help provide clarity and avoid stereotypes, and more. Attend this panel to learn key considerations for reporting and writing stories that can accurately represent a variety of sources and effectively connect with diverse audiences.
Leslie Quander Wooldridge is a writer, editor, speaker, and coach whose work has reached tens of millions of readers. She is senior editor of Sisters From AARP, a weekly newsletter celebrating Black women, and a contributor to Business Insider. Her freelance work has appeared in outlets from The Washington Post to Playboy, and she previously worked as a health writer and editor and as a magazine editor, including her time as senior associate editor of AARP The Magazine. Connect with her at www.lesliequander.com.
Expand Your Portfolio: Writing for Non-Mainstream Media
While most folks have the goal of getting published in a big name mainstream publication, why not build your clip file by writing for smaller outlets? Many niche publications are in need of talented contributors – and they pay well too. Hear from a few editors of some not-so-well-known media outlets on what they are looking for and how to pitch them.
Moderator: Lottie Joiner is the editor-in-chief of The Crisis magazine, the official publication of the NAACP, and a Washington, D.C.-based freelance writer. She writes about social justice and civil rights with a focus on issues that impact marginalized and underserved communities. Lottie’s work has been published in The Washington Post, USAToday, Time.com, TheAtlantic.com and The Daily Beast. Most recently she was named a 2019 Folio: 100 Honoree which recognizes media professionals in magazine and digital media.
Panelists: Khushbu Shah is the Interim Editor in Chief of The Fuller Project, overseeing and implementing the editorial agenda and the newsroom’s groundbreaking reporting on women to expose injustice and spur accountability, and leading partnerships with a myriad of prestigious U.S. and international outlets. For more about Khushbu, read her full bio here.
Dr. Cynthia Greenlee is an historian and contributing editor for Catapult. She was previously senior editor at Rewire.News and deputy editor at the Southern Foodways Alliance. She's a winner of a 2020 James Beard Foundation Award for food writing, and her work has appeared in American Prospect, Bon Appetit, Elle, The Guardian, Literary Hub, Longreads, Narratively, The Nation, NPR, Smithsonian, VICE, Vox, and The Washington Post. See her work at www.cynthiagreenlee.com.
Bianca Strzalkowski is the managing editor of AmeriForce Media, publisher of Military Families Magazine and Reserve & National Guard Magazine. She is experienced in news reporting, editing and public relations. Her portfolio includes interviews with former Secretary of Defense Gen. James Mattis, Sen. Tammy Duckworth, and award-winning author Nicholas Sparks. She uses storytelling to connect audiences with the lesser-told stories of the military community. Prior to her current position, Bianca was deputy director for Blue Star Families, where she worked as a liaison with the Obama Administration on career licensing efforts for military spouses.
The Narrative Whisperer - Find Your Story
It can be tough to find the thread that ties people and events together. That’s why so many editors urge us to “tell a story, not a topic.” The Narrative Whisperer is here to help! Bring your narrative dilemma to acclaimed author and journalism professor Mary-Kate Mackey, who will help you find the story lurking within. The informal session will last about 90 minutes. Registrants will email an idea that needs shaping to Mary-Kate a week before the session—Deadline, July 22 at midnight. Six signups will receive individual story analysis, and these participants will do a fast-write exercise 15 minutes before the session starts. However, all folks who attend will get a copy of this same exercise. In the session, they’ll see how it works for their own material, even if their idea isn’t chosen. And because there’s always more than one way to solve a problem, registrants may be called upon to contribute their creative solutions to the discussion.
Speaker: Mary-Kate Mackey is the author of Write Better Right Now—The reluctant writer’s guide to confident communication and self-assured style. https://www.amazon.com/Write-Better-Right-Now-Communication/dp/1632650630. She taught for 14 years in the University of Oregon School of Journalism and Communication.
Tools of the Trade: Sounding Your Best from Radio Interviews to Podcasts
From radio interviews to podcasts, your messages about your work need to be heard loud and clear. Join a public radio veteran for valuable tips about microphones, smartphones, software like Skype/Zoom. Plus: Learn why a landline phone is STILL a crucial tool in the year 2020.
Speaker: Susan Valot is an award-winning radio journalist with more two decades of experience in the Los Angeles region. Valot covers anything and everything as a freelance reporter-producer for various public radio outlets, including KCRW and NPR’s “Only A Game.” She also works in the podcast world, hosting and producing Quanta magazine’s science podcast and producing other podcasts.
Bestseller Bound: Writing About Parenthood with Purpose Through the Ages
Writing books about parenting is a booming market. This panel will cover from the perspective of parenting authors, agents and experts what the top parenting topics are for each age and phase. Panelists will discuss how they developed/marketed their books and agents/experts will talk about what is hot now.
Moderator: Estelle Erasmus an award-winning journalist and writing coach, has written forThe New York Times, The Washington Post, TheWeek, Insider, Newsweek, and more. She hosts/curates the podcast, ASJA Direct: Inside Intel on Getting Published and Paid Well, is an adjunct writing professor at New York University (NYU) and an ongoing guest editor forNarratively. She also teaches forWriter's Digest and writes a column for Forbes. Estelle can be found on her website, on Twitter, and Instagram.
Panelists: Leila Campoli began her publishing career at Palgrave Macmillan, where she was an editor on the Business, Economics and Finance list, after graduating with a BA in English Literature from Boston University. She joined Stonesong as an agent in 2015 and was listed as a PW Star Watch 2017 Honoree. Primarily focused on adult nonfiction, Leila is committed to championing new and minority perspectives, counterintuitive ideas, and unique style. She handles writers of science, business, memoir, lifestyle, self-improvement, history, current events, and pop culture. She’s particularly interested in books that offer a window into remarkable lives and little known operations. Many of her clients are published in multiple territories.
Amy Klein is the author of The Trying Game: Get Through Fertility Treatment and Get Pregnant Without Losing Your Mind (Penguin/Random House, April 2020), which is in part based on her New York Times "Fertility Diary" column about her three-year journey through IVF and to have a baby. Her writing has also appeared in Modern Love (2x), Draft, The Washington Post, Slate, Newsweek, The Forward, Contently and more.
Jen Malia, Associate Professor of English at Norfolk State University, is author of the children's picture book, Too Sticky! Sensory Issues with Autism, (Albert Whitman, April 2020), illustrated by Joanne Lew-Vriethoff. She has written essays for the New York Times, the Washington Post, New York Magazine, Woman’s Day, Glamour, SELF and others. Find her on Twitter at @jenmaliabooksor visit her website at JenMalia.com.
Julianna Miner is the author of Raising a Screen Smart Kid: Embrace the Good and Avoid the Bad in the Digital Age.She’s also an adjunct professor of Public Health at George Mason University and the writer behind the award-winning humor blog Rants from Mommyland. Her work has been featured in The Washington Post, The New York Times, ParentsMagazine, The Today Showand many other places. She lives in suburban Washington D.C. with her three kids, two dogs and one husband.
Zibby Owens is the creator and host of award-winning literary podcast, “Moms Don’t Have Time to Read Books.”She hosts frequent author events including book fairs and salons. A mother of four and a writer herself, Zibby has contributed to Redbook, Marie Claire, Parents, Huff Post, the New York Times online, What’s Up Moms, Kveller, Shape, SELF,and many other publications. She has been called “NYC’s Most Powerful Book-fluencer” by Vulture.com. Her podcast was selected as one of Oprah Magazine’s top 21 book podcastsin 2019. She has appeared on CBS This Morning, ABC-7, Good Day LA and NY1. A graduate of Yale University and Harvard Business School, she previously worked at Unilever, idealab! and other start-ups. She currently lives in New York with her husband, Kyle Owens of Morning Moon Productions, and her four children, ages 5-12.