A few weeks ago I was invited to a “Facebook Community Boost” held in Columbus. This three-day event focused on how small and medium-sized businesses could best use social media, specifically Facebook and Instagram, which Facebook purchased in 2012. While the event was free and actually included validated parking, snacks and boxed lunches (they didn’t tell us about the latter two, possibly fearing a stampede), it was also a thinly disguised infomercial for these social media outlets, particularly Instagram, to which Facebook has added bells and whistles; including Instagram for Business in 2016. This was not necessarily a bad thing, because good-natured Instagram offers the kind of vitality and experimentation found on the Facebook of several years ago, only with pictures and limited captions. And without the contentiousness and “defriending” of FB’s current iteration or the Roman circus atmosphere of Twitter. Read More.
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