February 17, 2010
Branding for Writers
San Francisco, CA

Robert Friedman of Fearless Branding in San Francisco will deconstruct some successful brands like Apple to show how the same principles that underlie these well-known brands can be used by authors (and their publicists). Robert's background includes both corporate branding and developing brand identity for Bay Area professional service firms and nonprofits. He has 17 years experience in consumer products, and his expertise encompasses new product development, brand identity, strategic marketing plans, and advertising and promotional campaigns - including services scaled to the needs and budget of individual clients.

Location: Hotel Rex, 562 Sutter Street, near Union Square), San Francisco, CA.
Time: 12:30 to 2:30pm (Pacific)
Cost: ASJA members: $30; non-members: $45. Lunch and presentation included. RSVP to: info@fearlessbooks.com.

February 23, 2010
How to Make 2010 Your Best Year Ever
NYC Program/Live Webcast

Moderator Dr. Srikumar S. Rao is the author of "Happiness at Work – Be Resilient, Successful and Motivated – No Matter What", forthcoming from McGraw-Hill in April 2010. He has helped thousands of executives and MBAs become more effective and reach higher levels of personal fulfillment. His work has been covered by major media including the New York Times, Wall Street Journal, Time, Fortune, Business Week, Financial Times, London Times and dozens of others and he has been interviewed by Voice of America, CNN, PBS and many Television and radio programs. He was a contributing editor for Forbes, Financial World and Success. His website is www.AreYouReadyToSucceed.com and you can follow him on Twitter @srikumarsrao.

Panelists:

• Jonathan Fields is a former private equity attorney turned lifestyle-entrepreneur, blogger, marketing consultant, speaker and author of the book, Career Renegade: How to Make a Great Living Doing What You Love (Broadway 2009). He writes about the crossroads between family, passion, entrepreneurship, social media and marketing at JonathanFields.com and also contributes to HuffingtonPost.com and a number of other top-100 blogs. Fields has been featured in The New York Times, Wall Street Journal, BusinessWeek, FastCompany, Entrepreneur, USA Today, People, CNBC, The Today Show, FoxBusiness, CBS Radio and hundreds of magazines, radio shows and websites. In 2009, SmallBizTrends.com named Career Renegade one of the top-10 small business books of the year. And, BusinessWeek named Fields one of the 20 people entrepreneurs need to follow on twitter (@jonathanfields).
• Lisa Queen began her career in publishing at William Morrow, where she was worked in subsidiary rights, and by the time she left was Associate Publisher and Editorial Director. After 22 years with Morrow, Ms. Queen moved to IMG, one of the world's largest marketing and management companies for sport, leisure and lifestyle, where she spent four years in IMG's literary division. There, Ms. Queen represented a diverse range of clients including Elvis Costello, Tiger Woods, Golf Digest, Dr. Louann Brezendine, Jack Welch, Chef David Bouley and Food TV's Dave Lieberman. In 2004, Ms. Queen established Queen Literary, where she works in association with IMG and represents a wide range of fiction and nonfiction authors.
• Dr. Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he's both) specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program. He has also been teaching entrepreneurship at the J-school and digital-media marketing for an MBA Master Class at Columbia Business School. He has been on the faculty for 17 years. He is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the ChicagoCubs and Wrigley Field. In March 2004, Newsweek magazine named him one of the nation's 20 most influential South Asians. In 2009, he was named one of AdAge's 25 media people to follow on Twitter and was one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org. You can find him on Twitter at www.twitter.com/sreenet and on the Web at sree.net.

Program runs 6:00 to 8:00 PM (doors open at 5:30 PM for refreshments and networking; program starts promptly)

Place: CUNY Graduate School of Journalism, Room 308, 219 West 40th Street.

Cost: $25 for members; $35 for non-members; $5 for students. Sandwiches, soft drinks and desserts included in the price of admission. Sign up early -- space is limited.

Reservation required to attend the program. Public Reservation:

Student Reservation:

Viewing the live webcast is a member-only benefit. An audio recording of the event will be available to the public for purchase and to members for free download.

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April 23-25, 2010
ASJA Annual Conference
Click here for details of the annual conference

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