Book Track

please note all times listed below are Eastern time

Sept. 1 - 1:00 pm

How to Sell Books by the Truckload on Amazon

Sept 1 - 2:30 - 4 pm

The Journalist's Path into Biography: Are you ready to write a full-length biography

Sept 3 - 2:30 pm

Meet the Masters I​

Sept 8 - 1:00 pm 

Expertizing for Book Publicity

Sept 10 - 1:00 pm

Meet the Masters II​

Sept 10 - 2:30 pm 

Memoir: Writing Our World

Sept 17 - 1:00 pm 

Publishing with an Academic Press

Sept 22 - 1:00 pm 

Book Contract Basics

Sept 24 - 2:30 pm

Meet the Masters III

Sept 29 -  1:00 pm





Full Registration - attendance to all
sessions, recordings, networking groups



Full Track Registration - attendance to all
sessions, recordings, networking groups in a track



Individual Session Registration - attendance and 
recording of selected session




How to Sell Books by the Truckload on Amazon​

How to Sell Books by the Truckload on Amazon--Amazon is a great place to sell books, but most authors (and publishers) underutilized the free systems Amazon uses. Metadata, keywords, and Amazon's backend systems are often misunderstood and underused. This deep-dive class with Penny Sansevieri will dig into all the great ways Amazon can boost your bottom line. 

Speaker: ​Penny C. Sansevieri, founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book.

The Journalist's Path into Biography

The Journalist's Path into Biography--Are you ready to write a full-length biography? Author Beverly Gray and a panel including a published biographer, and editor, and an agent will help you discover whether biography is the right field for you. Each speaker will provide insight into the process, with time to comment on individual projects.

ModeratorBeverly Gray, journalist and movie industry veteran, is the author of two showbiz biographies, Roger Corman: Blood-Sucking Vampires, Flesh-Eating Cockroaches, and Driller Killers and Ron Howard: From Mayberry to the Moon...and Beyond. To commemorate the film's 50th anniversary, Algonquin recently published Beverly's Seduced by Mrs. Robinson: How The Graduate Became the Touchstone of a Generation, which has frequently been called the biography of a film. An ASJA board member as well as an active member of BIO, she is currently inching toward a new biographical project.

Panelists: Laurie Gwen Shapiro, a recent contributor to such publications as The New Yorker, New York Magazine, Los Angeles Review of Books, and Slate, is also a documentary filmmaker who nabbed an Independent Spirit Award for directing IFC’s Keep the River On Your Right: A Modern Cannibal Tale and an Emmy nomination for producing HBO’s Finishing Heaven. Her 2018 Indie Next selection, The Stowaway: A Young Man's Extraordinary Journey to Antarctica (Simon & Schuster) is on its fourth edition. Her next book, for Viking Press, will be Amelia and George, a narrative nonfiction account of the decade-long relationship between Amelia Earhart and George Palmer Putnam.

Peter Steinberg has represented numerous New York Times bestsellers (including three #1 New York Times bestsellers) and his clients have been nominated for or awarded Edgars, The Pulitzer Prize, The Story Prize, The Paris Review Discovery Prize, PEN/Faulkner and National Book Awards. His list includes narrative non-fiction, commercial and literary fiction, memoir, health, history, lifestyle, humor, sports and young adult. Several of his authors have had their books made into major motion pictures, including Towelhead and I Love You Phillip Morris. Peter’s a graduate of NYU film school and was a screenwriter prior to becoming a literary agent.

Emily Wunderlich is an editor at Viking, an imprint of Penguin Random House. Among the books she has edited are the New York Times bestseller and BIO’s Plutarch Award winner A Woman of No Importance by Sonia Purnell, AAAS Award-winning Spying on Whales by Nick Pyenson, and This Could Be Our Future by Yancey Strickler. She ran a nonfiction literary reading series in Manhattan called Big Umbrella, and prior to Viking, she worked at Gotham Books and Macmillan.

​Meet the Masters I​

Meet the Masters I--One-on-One Interview with Author/Curator Hugh Ryan. Join former ASJA President Jack El-Hai for a conversation with queer author and museum curator Hugh Ryan, whose first book was praised by the New York Times in 2019 as a "boisterous, motley new history" and "an entertaining and insightful chronicle." 

​SpeakerJack El-Hai, a former president of ASJA, is the author of a dozen books, the most recent of which is The Lost Brothers: A Family’s Decades-Long Search(University of Minnesota Press). He has contributed hundreds of articles to such publications asThe Atlantic, GQ, Wired, Scientific American Mind,andDiscover, and he is the host and writer ofLong Lost, an investigative historical podcast produced by Twin Cities PBS.

Expertizing for Book Publicity

Expertizing for Book Publicity: You’re a successful journalist or book author, but do you know how to work publicity from the other direction? Do you have the skills to successfully and easily publicize your book (and your business)? For over a decade, award-winning author Fern Reiss ( has taught corporate America, small businesses, nonprofits, and many, many individuals about how to get non-stop media attention. Learn how to position yourself as the expert in your field, and benefit from this kind of media attention for your book. More details of Expertizing at Fern’s and Fern’s book publishing consulting at

​Speaker: Fern Reiss


Meet the Masters II​

Meet the Masters II--One-on-One Interview with Historian/Biographer Brenda Wineapple. In this session, former ASJA President Randy Dotinga joins acclaimed historian Brenda Wineapple, author of two New York Times Notable Books about the Andrew Jackson impeachment and 19th Century politics for an intimate discussion about how she turns history into engaging and provocative prose. 

Speaker: Randy Dotinga is a former president of ASJA and has been a full-time freelance writer for 20 years. He is leading ASJA’s fight — including a First Amendment lawsuit in federal court — to stop California from devastating freelance journalism via the AB5 law.


Speaker: Brenda Wineapple is the author of two New York Times notable books: 2019’s The Impeachers: The Trial of Andrew Johnson and the Dream of a Just Nation and 2013’s Ecstatic Nation: Confidence, Crisis, and Compromise, 1848-1877. She has also written White Heat: The Friendship of Emily Dickinson and Thomas Wentworth Higginson, a finalist for the National Book Critics Circle award, and other biographies.

Memoir: Writing Our WorldMemoir: Writing Our Worlds: Memoir is a hot property in publishing these days and this panel is packed with experts: Vanessa McGrady, author of 2019 bestseller Rock Needs River, about her very open adoption, which included giving a home to the homeless birth parents; Christina Adams, author of two memoirs, including Camel Crazy, about how her journey to help her son led her to the mysterious world of camels and their caregivers; and Shonda Buchanan, a much beloved MFA instructor who wrote the award-winning memoir Black Indian about her mixed-race family and their Michigan/North Carolina history. Also on the panel is attorney/agent Dana Newman, who will discuss the thorny legal aspects of memoir writing.

Publishing with an Academic Press

Publishing with an Academic Press: Authors often think that academic presses only publish textbooks and provide support for university professors in their publish-or-perish battles, but they’re wrong. Academic presses may not be the best choice for every author, but they can be a viable option for a variety of book projects. Explore the opportunities offered by academic presses as they expand their catalogs with ASJA Past President Milt Toby, representatives from the University Press of Kentucky, and successful academic press authors.

Book Contract Basics

Book Contract Basics: Join attorney and longtime ASJA member Sallie Randolph, author of Author Law A-Z: A Desktop Guide to Writers’ Rights and Responsibilities, and ASJA Past President Milt Toby for a discussion of intellectual property rights, the art of getting paid, warranties, indemnification clauses, and other mysteries found in contracts with book publishers and literary agents.  

Meet the Masters III​            

Meet the Masters III--Keep them In Suspense! Storytelling Tips from a Thriller Novelist. Freelance journalist and author of thrillers The Lost Night and The Herd joins Kristine Hansen to discuss how effective storytelling can enhance your writing. 

Speaker: Andrea Bartz is a Brooklyn-based journalist and author of The Lost Nightand The Herd. Her work has appeared in The Wall Street Journal, Marie Claire, Vogue, Cosmopolitan, Women's Health, Martha Stewart Living, Redbook, Elle, and many other outlets, and she’s held editorial positions at Glamour, Psychology Today, and Self, among other titles. 

Speaker: Kristine Hansen, has been a member of ASJA since 2006 and is a food, design and travel writer based in Milwaukee writing for,, and Wine Enthusiast. She's also just finished her first novel and looking for an agent. Past involvements with ASJA include chairing Virtual Client Connections.


  • A blank piece of paper is God's way of telling us how hard it is to be God.
    – Sidney Sheldon
  • A critic is a man who knows the way but can't drive the car.
    – Kenneth Tynan
  • A good many young writers make the mistake of enclosing a stamped, self–addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor.
    – Ring Lardner
  • A young musician plays scales in his room and only bores his family. A beginning writer, on the other hand, sometimes has the misfortune of getting into print.
    – Marguerite Yourcenar
  • All the words I use in my stories can be found in the dictionary – it's just a matter of arranging them into the right sentences.
    – Somerset Maugham
  • Asking a working writer what he thinks about critics is like asking a lamppost how it feels about dogs.
    – Christopher Hampton
  • Being a writer is like having homework every night for the rest of your life.
    – Lawrence Kasdan
  • Copy from one, it's plagiarism; copy from two, it's research.
    –Wilson Mizner
  • Everywhere I go I'm asked if I think the university stifles writers. My opinion is that they don't stifle enough of them.
    – Flannery O'Connor
  • I just wrote a book, but don't go out and buy it yet, because I don't think it's finished yet.
    – Lawrence Welk
  • I love deadlines. I like the whooshing sound they make as they fly by.
    – Douglas Adams
  • I'm writing a book. I've got the page numbers done.
    – Stephen Wright
  • It took me fifteen years to discover I had no talent for writing, but I couldn't give it up because by that time I was too famous.
    – Robert Benchley
  • It's a damn poor mind that can only think of one way to spell a word.
    – Andrew Jackson
  • Most writers can write books faster than publishers can write checks.
    – Richard Curtis
  • No fathers or mothers think their own children ugly; and this self–deceit is yet stronger with respect to the offspring of the mind.
    – Miguel de Cervantes Saavedra
  • There are three rules for writing the novel. Unfortunately, no one knows what they are.
    –Somerset Maugham
  • Writing a novel is like paddling from Boston to London in a bathtub. Sometimes the damn tub sinks. It's a wonder that most of them don't.
    – Stephen King
  • Writing a novel is like spelunking. You kind of create the right path for yourself. But, boy, are there so many points at which you think, absolutely, I'm going down the wrong hole here.
    – Chang–rae Lee
  • Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.
    –Samuel Johnson
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