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Editorial Freelancers to Rally at Salon on Sept. 7 at Content Marketing World
July 8, 2016 - New York: Without the right words in the right places there’s no content in content marketing.
And without writers and editors, there are no words.
Freelance writers, editors, and editorial professionals now have an official presence at the largest and most important event for the content marketing industry: the Content Marketing Institute’s Content Marketing World, to be held Sept. 6 – 8 in Cleveland.
The American Society of Journalists and Authors (ASJA) and IZEA, the marketing technology company that operates content management platform Ebyline, will co-host a freelancers’ salon on Sept. 7. The salon will provide a welcoming space all day where editorial freelancers can meet each other, potential clients, and IZEA staff.
And, the salon will provide a forum for discussing a key talent problem for content marketers: how to find and keep freelancers with the perfect combination of expertise and skills. ASJA addresses that question in its Sept. 7 CMWorld panel: Hunting the Unicorn: Five Ways to Rope In Highly Qualified Freelancers. The panel features ASJA freelancers with extensive experience in financial, healthcare, and technology content development. They will outline winning collaborations with corporate and nonprofit clients and share tactics that content marketers can use to find and keep top-notch freelance talent.
“ASJA and IZEA are a perfect match,” says Sherry Beck Paprocki, president of ASJA. “By teaming up at Content Marketing World, the writers’ salon will further ASJA’s mission of connecting independent writers with clients who are in need of expert storytelling. The panel that ASJA presents will demonstrate the excellent capabilities of freelancers to meet the insatiable demand for fresh content that exists in today’s market.”
“We’re excited to partner with ASJA,” says Bill Momary, Senior Vice President, Content at IZEA. “We share the beliefs that great content starts with great writers and that it’s important to be an advocate for professional creators while connecting them with top brands.”
Content marketing is essential for organizations, as they communicate directly with audiences through blogs, social media, newsletters, and digital media, and for editorial freelancers, who need to diversify their client base to build successful practices. Prior to the ASJA/IZEA salon, there has been no venue at Content Marketing World where content marketing managers and professional freelancers can meet.
Content Marketing Institute research finds that 76% of consumer-facing companies have content marketing strategies in place, and 77% expect to produce more content in 2016 than they did last year.
Top forms of content marketing include e-newsletters, blogs, social media, website content, original research and white papers, and magazines.
Freelancers interested in attending Content Marketing World can sign up for updates, tools and tips at the ASJA website, asja.org. ASJA and Content Marketing World offer special rates for freelancers: registration code ASJA895 to pay $895 for the main sessions and code ASJA1370 to pay $1370 for the additional workshops.
ASJA is the world’s largest professional association of independent nonfiction writers.
Founded in 1948, the American Society of Journalists and Authors is the nation's professional organization of independent nonfiction writers. ASJA’s membership consists of more than 1,100 outstanding freelance writers of magazine articles, trade books, and many other forms of nonfiction writing. Members must meet exacting standards of professional achievement.
ASJA offers extensive benefits and services focusing on professional development, including regular confidential market information, meetings with editors and others in the field, an exclusive referral service, seminars and workshops, discount services and, above all, the opportunity for members to explore professional issues and concerns with their peers. ASJA is a primary voice in representing freelancers' interests, serving as spokesman for their right to control and profit from uses of their work in the new media and otherwise. Visit www.asja.org for more details.
IZEA operates IZEAx, the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-list celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.com.