By Wendy Meyeroff
When I started my BlogTalkRadio show on cost-effective marketing, Piggy Bank Promotions (PBP), in 2011, I was disappointed (though not truly surprised) to see how many small business owners and entrepreneurs still didn't understand what marketing their business meant.More »
From the President's Desk
by Minda Zetlin
Of all the ways the Internet has transformed our profession, research is one we don't often discuss. It's made a dramatic difference. A while ago I took on a rush assignment for a business technology story at 3:30 in the afternoon. I handed in a completed piece at 11:00 that night. That wouldn't have been possible before the Web, when I used to spend days on the phone looking for sources, and hours in the library rolling through microfilm. Instead, I found online articles to get background on my topic (mobile bandwidth), and posted a request on Profnet that brought me plenty of sources in a couple of hours. There's also HARO, newspaper archives, government statistics, academic papers, social media, and online communities. Research has never been quicker or easier than it is today. More »
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Calendar
April 24-26, 2014: ASJA's 43rd Annual Writers Conference, New York, NY. October 10-11, 2014: ASJA's Content Connections, San Francisco, CA November 13-14, 2014: ASJA's Content Connections, Chicago, ILThe ASJA Monthly
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